Let us look at the world’s 10 most valuable brands of 2016:
1. Apple – Brand Value : $154.1 B
Apple Inc. is by far the most renowned and popular brand name in the world today. This technological giant reported a brand value of around $154.1 billion from annual revenue of around $233.7 billion in this year. Popular mobile phone and computer sellers, Apple spent around $1.8 billion in brand advertising only leading the list of the world’s most valuable brands of 2016.
2. Google – Brand Value : $82.5 B
Google, the search engine and IT giant, reported a brand value of around $82.5 billion this year from annual revenue for around $68.5 billion, making it the highest amount (in proportion to revenue) spent for brand promotion by a company. It reportedly spent around $3.2 billion in company advertising alone.
3. Microsoft – Brand Value : $72.5 B
Microsoft, the hardware/software giant from the US, makes it to the 3rdposition in this list with an estimated brand value of around $72.5 billion from annual revenue of around $87.6 billion. Microsoft spent an estimated $1.9 billion on brand promotion in 2015-16.
4. Coca-Cola – Brand Value : $58.5 B