Kelley Blue Book has chosen Honda as America’s “Best Value Brand” for the fifth year in a row, also naming Honda the “Best Overall Brand” and “Most Refined Brand” for a second straight year.
Kelley Blue Book noted that its “Best Overall Brand” for the 2019 Brand Image Awards went to Honda in part because of the high quality across Honda’s broad product lineup and its commitment to offering vehicles for first-time buyers and loyal owners alike.
With its “Best Value Brand” award, Kelley Blue Book called out the class-above amenities in Civic, Accord, CR-V and Pilot, also noting that Honda had eight vehicles in its top 15 in refinement, leading to the “Most Refined Brand” award.
The Kelley Blue Book Brand Image Awards recognize automobile manufacturers’ successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.
Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally