Have you ever walked into an electronics showroom and wondered what is different between them and a normal retail clothing outlet? The showroom look all way polished, spacious and professional with the products arranged perfectly for the customers to look, try and test products. No doubt, like the physical storefronts, your online counterpart for the electronics business must represent a unique panorama of poshness, elegance, professionalism and colours that go with the electronics products. Keeping such specialities in mind, creating an eCommerce site isn’t that simple and here’s are some pertinent strategies or checklist for you to walk through and mark off as you complete creating your site. These will ensure that you online electronics shop is as worthy as any offline storefront and serves customers with the best of experience.
Choose a classy template/themes
Either you are using Magento, Shopify or Zencart, choose the theme or template for your web store wisely. Use a high-tech responsive theme like ITECH which is specially made for selling high-end technical stuff, from electronics to IT equipment. Get a theme that will charm customers with flat designs, sleek look, cleaner block and layout, and rich features.
Manage what buyers will first see
Whenever anyone comes to a website, they either have the option to look around for the products or leave it. If the navigation and your homepage interfaces are not appealing to the visitors, they immediately back out from the site. Electronics always indulge costly investments. So, shoppers do not just pick their product, but go to the site to know its authenticity. Thus, keep a double-check on these aspects.
- Nicely designed logo
- Promotional graphics on the homepage
- Clear search area at the site
- Latest products news blog
- Quick links to choose recent purchases and trending products
Work on the overall Site look and management
Every Hi-tech eCommerce site needs consistent moderation and effective management so that no buyers face hassles while placing orders. Things that need to be double checked in the site every time you look into your site’s administration:
- Keeping minimalist layout/design for super-simple navigation
- Security certificates to make sure safe payment transactions
- Incorporate separate categories for each product page with filtering options
- Easy and fast checkout option placed clearly on each product page
Designing product pages in the best fitting way
Most of the times people search for the electronics on the search engines and the results let them land directly on a particular product page. This means there placing of detailed products information, apart from essential tools, media and buttons to push the buyers to purchase. For designing the product pages wisely and optimise them for SEO objectives.
- Clear Add-to-Cart button & Call to Action
- Related Product for up selling and cross-selling
- Items information and specifications
- Best colour customisation
- Wish-list button
Apart from the above checklist, maintain sophistication in your electronics store with custom options like Live Chat area, 24*7 Customer Support, social sharing buttons, etc. That is all. Go with this checklist to create a great site for your electronics shop venture that can perfectly captivate shoppers as they are on the go.
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